Clarity on PLM

I had the chance to talk with … several ENOVIA SmarTeam customers during my recent research. I talked with them for my paper on how mid-sized manufacturers have leveraged product innovation and PLM to get through challenging economic times and come out better during the recovery. See my Research Rap: Small to Midsize Manufacturer in an Economic Downturn? Innovate! for an overview of the findings from the study (along with a link to the study if you are interested). The customers offered some very good perspective on the use of PLM by small to medium-sized business (SMB), which drives home a point that often gets lost in the grander discussion of enterprise PLM. Smaller companies need the basics of PLM, without the overhead of a large “enterprise transformation” sized implementation project.

What do they Offer?

I wrote about SmarTeam in my blog on Manufacturing Business Technology earlier this year, so I won’t reiterate the basics of their offerings. Instead, I would like to focus on the needs of smaller companies and what I learned from the manufacturers I spoke to for the study. It actually matches up nicely with a recent blog conversation on PLMtwine on PLM Action Plan for Dummies.

What does an SMB Look for in PLM? Controlling Data

In short, the companies I spoke with were looking to gain control of their product data. In the PLMtwine blog, Oleg lists that as step number 1.  The driver for each of the manufacturers interviewed was different, but the need to find a way to quickly get their product data in control was key. For one lighting manufacturer, the business driver was a significantly depressed local economy and the need to move to a new market (both geographically, but also with a more sophisticated product set). For a manufacturer of ladders, the challenge was a significant financial setback in their business, the need to run very lean, and the extension of their business into a multi-site, global operation as they moved production to Mexico. Despite the driver, the need was a way to control the complexities of their product data in an easy way, and share product data across their organization.

What does an SMB Look for in PLM? Controlling Change

The next core capability that smaller companies were addressing was tightly aligned with controlling data, controlling engineering changes. I would normally say controlling “processes,” but in this case it was clear that engineering change (followed by release to manufacturing) was the big pain they were addressing with PLM (as opposed generic “process control.” Engineering change is a messy process in many businesses, and one that leads to manufacturing confusion and errors. Although I have been in recent conversations on the priority of developing a strong process versus applying technology to solve the problem, the truth is that both are very valuable. The companies interviewed all discussed the importance of the engineering change processes, and pointed to significant improvements through the use of PLM technology (ENOVIA SmarTeam in this case).

SMB Wish List for PLM

Smaller manufacturers have many of the same PLM needs as larger companies, but far  fewer resources to achieve them. So what does an SMB look for in PLM? Based on my interview with the SmarTeam customers, they were looking for:

• Rapid Implementation
• Ease of Use
• Pre-populated Best Practices
• Pre-defined Templates and Data Models
• The Ability to Start Small (and add new capabilities when they are ready for them, what I call a “PLM Program” approach)
• Stability and Ease of Technical Implementation
• Integration with Product Designs (CAD, for the most part)
• Easy Integration to ERP

So that’s what I hear from SmarTeam’s customers, I hope you found it useful. What do you think? What else should I have asked them?

I had the chance to talk with … Bruce Boes and the team at Siemens PLM Solutions about their Teamcenter Express offering for small to midsize manufacturers. The Express solution is a a part of what Siemens calls “The Velocity Series,” which is a full PLM offering for the small to mid-size business (SMB). The Velocity Series includes complements to Teamcenter Express that supports computer aided design (CAD, SolidEdge), computer aided analysis (CAE, FEMAP), and computer aided manufacturing (CAM, CAM Express). Teamcenter Express, either as a part of this suite or on its own, provides the base PLM capabilities, primarily collaborative product data management (CPDM).

What do they Offer?
Siemens is well known in PLM circles for their Teamcenter solution. Teamcenter, going all the way back to in history to one of the original PDM solutions, Metaphase, is a very robust and mature PLM offering. The solution is in place in many of the largest manufacturers in the world, and offers a very broad range of PLM capabilities. The full Teamcenter solution, however, is probably more than most mid-sized manufacturers need. This is where Siemens brings in Teamcenter Express. The solution provides a pre-configured environment of Teamcenter that handles product data vaulting and pre-configured workflows for engineering change management and release to manufacturing. These two processes are the basics of getting product data under control, and are typically very challenging processes. They are also processes that PLM is very well suited to improve.

In addition to the basics, Teamcenter Express can also provide version control, project management, collaboration, reporting and CAD integration(specifically to Pro/Engineer, Catia V5, Inventor, Solid Edge, and NX). The solution, built on Microsoft technologies, is intended to be easy to implement and support for smaller businesses. At the same time, Siemens points out that it is fully upgradeable to the full Teamcenter solution should the manufacturer grow or want to step up to a more full PLM solution.

Who do they Work With?
The Teamcenter Express solution is specifically aimed at the small to mid-size business (SMB) in the manufacturing industries. Unlike the full Teamcenter solution, Teamcenter Express is built to the needs of the general manufacturer (typically a supplier in a larger supply chain, but potentially a smaller OEM). There are no industry-specific solutions as you would find in full Teamcenter. In this way, Siemens is keeping the solution simple and to the point.

How does this Fit into the Ecosystem?
This solution helps smaller companies adopt PLM. Based on the same capabilities that larger companies use, it is a pre-configured version that is simpler to implement and provides basic workflows out of the box. At the same time, the manufacturer using Teamcenter Express is not limited in their future PLM vision, because they can choose to upgrade to Teamcenter if they choose with what is described as a relatively easy transition. It’s a unique approach, and one we will certainly keep an eye on over time.

Teamcenter Express also fits into the greater enterprise systems ecosystem, with integration available for both Microsoft Dynamics and SAP ERP solutions.

So that’s what I hear from the Velocity Team at Siemens, I hope you found it useful. What do you think? What else should I have asked them?