Clarity on PLM

What I learned this week … came from a great post on Hypertextual titled Positioning with other IT systems: the liquid nature of Enterprise 2.0. I really enjoyed reading the post, and some of the underlying information linked to it including How Enterprise 2.0 fosters Knowledge Capture. There are some very powerful thoughts here. I think the post does a fantastic job of discussing the value that social computing has to offer PLM (and other applications such as ERP, SCM, and CRM). I see things slightly differently regarding social computing and PLM, but I believe it is in a complementary not a conflicting way. I will respond to the post directly, but I felt I had more to say than I could fit into a comment so decided to share here.

Enterprise Applications Roles

To summarize a few key background points from the post (please read the post, it is worth your time and I will not do it full justice here):

• Referencing Michael Grieves’ book Product Lifecycle Management, Driving the Next Generation of Lean Thinking, the author (Cecil Dijoux) points out that the interconnecting nature of ERP, PLM, SCM, and CRM in relation to domain knowledge and business activities. The model here shows ERP overlapping in certain activities and domains. I couldn’t agree more.
• Later he states that ERP, PLM, SCM, and CRM systems “have very clear boundaries and a strict scope of responsibilities.” That is a good model to work from, although I believe that there are overlapping “grey areas” where roles need to be defined on a company basis. See The Evolving Roles of ERP and PLM in Manufacturing for more of my thoughts there, including how PLM develops plans for manufacturing and quality that are executed in ERP. Oleg has also been posting some very interesting points on ERP and PLM in PLM Twine.

Social Software and Enterprise Applications

More importantly, the Cecil goes further to point out two areas where traditional enterprise applications fall short, and social computing software (what he refers to as ”Emergent Social Software Platforms” or “ESSP”) “fill the gap”: 

• Tacit Knowledge – This is information that is corporate knowledge, and frequently poorly captured. I love the way Cecil describes the issue; “Some studies show that between 25 and 50% of the communication between knowledge workers remains tacit and uncaptured. The question is how can we be productive and comfortable with our daily work if about half of the raw material we’re working with is wandering around ?.“ Knowledge management is a tremendous issue in product innovation, product development, and engineering. In the underlying post on Enterprise 2.0, Cecil says “It is easier and less intimidating for knowledge workers to capture knowledge on collaborative platforms (wiki, blogs, forums etc …)  then on word documents and then knowledge management systems.“
• Communities – Product development is about people, or as I have been known to say “product innovation is a team sport.” Again, I love what Cecil has to say. “ESSP make it easy to build communities which, in the enterprise context, are built around common areas of knowledge, business expertise, and professional know-how. These communities juxtapose different types of experts (technical, marketing, sale, integration) on a specific domain. This allows to build multi-dimensional expertise in very confined and otherwise unreachable locations in the company activity and knowledge map.”

I can’t agree more with what Cecil says about how social computing helps capture tacit knowledge and develop communities. I went back to check, I said almost the exact same things in Going Social with Product Development, although in a different way. What I said is that there are three areas where social computing will help PLM specifically:

• Enhance product development team execution and collaboration
• More naturally capture and share product knowledge and expertise
• Enable the discovery of new IP and product value

I think the alignment with the second point and Cecil’s point on tacit knowledge is clear. My thoughts on communities are represented in both improving collaboration within existing teams, but also discovering new product value through “social discovery.” Please see more detail in the report Tech-Clarity Insight: Going Social with Product Development: Improving Product Development Performance with Social Computing.

My Complementary View

So where do I see things differently? Cecil talks about social computing filling gaps in the enterprise system landscape. In his words, “This provides a liquid nature to ESSPs that helps them to seep in and fill up any gaps left by other systems.” I see this very differently. Maybe it is my old scars from the days when enterprise workflow was going to do the same thing. Instead, I see social computing as a new part of the infrastructure that helps connect and extend applications like PLM into a community. The social software is important, but the product lifecycle management domain expertise is crucial.

What is the key difference in views? Integration. I believe that social software is a part of the answer. But social computing needs to be addressed in the context of PLM. See How Will PLM Get Social? for more of my insight. How will PLM capture knowledge and make it useful unless it is tied back to the underlying product record? It will help, but it will miss the mark. To me, the value in social computing is not as a gap filler. Yes, it fills the gaps of capturing tacit knowledge and developing communities. But instead I see it is a new way to connect and extend PLM to capture and discover knowledge in the context of the product. It is also a way to improve collaboration in the product development community. Perhaps Cecil will agree, we may just be looking at different aspects of the same topic.

Implications for Manufacturers

If you have read this far, you clearly have an interest in the intersection of social computing and PLM. I have only one piece of advise. Keep learning. This is going to have a big impact on how companies innovate and bring products to market, and the manufacturers that are experimenting with social computing techniques in PLM and developing corporate understanding will have a big advantage in the future. We don’t know what that future will look like, but I can tell you it will be different and you don’t want to be caught left behind. On this point, I believe Cecil would probably echo my thoughts. And if you haven’t read his posts yet, go back and learn from them. There is a lot you can take away from his posts.

So that is what I learned from Cecil on Hypertextual (Merci Cecil!) along with some of my perspective. I hope you found it interesting. Let us know what you think.

What I learned this week … came from watching the Did You Know 3.0 Video and asking myself what it means to the world of manufacturing and product lifecycle management (PLM). The answer? Quite a lot. If you haven’t seen the video, it is worth 5 minutes of your time to give you an entertaining and informative look into the times we live in. The part that really caught me was that we live in “exponential times.” Things are changing rapidly in our personal and professional lives, and manufacturers need to consider the ways the world is changing in order to be relevant with the right products (and the right processes) to capitalize on the future.

Note: Thanks to Randall Newton at CADCAMNet for posting the link. I have seen this before, but his post was what made me really think about it.

Did You Know?

The video, if you haven’t seen it before, tries to put the world in perspective through facts and pictograms. I have seen these before, and they are always thought-provoking.  According to the source, this was put together by Karl Fisch and modified by Scott McLeod. Some of the key takeaways for me are:

• MySpace has 200 million subscribers, if it were a country it would be 5th largest in the world
• A week’s worth of the New York Times holds as much information as an average person would come across in a lifetime in the 18th century
• The amount of technical information doubles every two years
• The number of text messages sent/received in a day exceeds the population of the planet
• The time it took for a product/technology to reach a market audience of 50 million:
  • Radio – 38 years
  • Television – 13 years
  • iPod – 3 years
  • FaceBook – 2 years

Further, there are some fascinating facts about the increased capabilities of computing technologies.

What Does it All Mean (for Manufacturing and PLM)?

The video ends with a question – “What Does it All Mean?” – without providing an answer. The answer, of course, depends on who you are and how the changes impact your world.  When I watched this, I tried to take the perspective of what impacts this will have on product innovation, product development, engineering, and manufacturing. Further, I tried to consider how this will impact the software solutions that help support product lifecycle management. There are challenges and opportunities on the way. Here are my thoughts:

• Social networking is exploding – this offers a tremendous benefit for manufacturers that want to use social computing in PLM to improve collaboration and dramatically change the way they interact with their markets and customers.
• Knowledge is exploding – manufacturers have a tremendous challenge to manage their own information and intellectual property, let alone be able to access and leverage the information available across the globe. Search, Knowledge Management (KM), and Business Intelligence (BI) will become bigger requirements inside PLM and to drive product innovation by tapping into global knowledge sources. Social computing will also play a role here, as manufacturers try to discover the people with the right knowledge in addition to knowledge.
• Time to market is evaporating – the time lag between a technical advance and the commercialization is disappearing. This makes new product development (NPD) critical, but also further supports the need to rapidly discover and take advantage of knowledge anywhere in the world. It also means that manufacturers will have to get their products right the first time, or someone else will take the market away from them.
• Computing power is exploding – the exponential growth of computing power will play a large role in what PLM vendors are able to do with their software, opening up new opportunities including continued expansion of 3D, animation, and simulation in the way we interact with products.

So that is some insight on the times we live in and my thoughts on the implications for manufacturing and PLM, I hope you found it interesting. Who knew? I didn’t. And I am sure I missed something, feel free to add. And for those that watched the video, please pass along any ideas on how to get that music out of my head!

Please feel free to review related perspectives, free research and white papers about PLM and other enterprise software for manufacturers from Tech-Clarity.

I had the chance to talk with … Jim Todhunter and the team at Invention Machine about the new product release they announced today. There are lot of things that I like in the release designed to help further Invention Machine’s ability to operationalize innovation. But what really struck me was the goal of this release to improve “Every Day Innovation” in a procedural, sustainable way.

What do they Do?

In short, and in my words, Invention Machine offers a software solution that helps manufacturers turn innovation into a repeatable process. This is what I like to call “operationalizing innovation” as opposed to leaving innovation to chance. Invention Machine does this through a combination of:

• Task-oriented innovation workflows
• Packaged innovation, engineering and problem-solving tools and methodologies
• Innovation and engineering knowledge management and search

Invention Machine is a very unique company, and one that many have a hard time grasping exactly what they do. But what always strikes me is that they have a very impressive list of customers. I have had the chance to talk with quite a few of these customers, and they are all positive about what Invention Machine has done for them. So even if they are hard to understand, they are definitely worth a look.

What’s New?

So what is new in the release? There is quite a bit. Their Goldfire 5.5 launch adds new capabilities across the product line, and also introduces a new product called “Goldfire Insight.” The goal of this solution is to boost deployment of Goldfire to the “every day” innovators. Innovation comes in many forms, and Invention Machine is trying to extend their capabilities into every day engineering and innovation problem solving instead of just generating the big ideas or solving big, hairy problems. Jim Todhunter talks about the “little i” ind of innovation in addition to the “big I” type. Maybe one way to think of it is that Goldfire Insight helps the every day innovator stand on the shoulders of the master innovators to turn innovation into reality.

There are also new capabilities in the existing solutions. One of these capabilities is a question answering technology that helps innovators find the knowledge they need to get their jobs done without reinventing the wheel. There is also a new Knowledge Navigator that helps return knowledge in logical categories or “lenses,” providing order and intelligence to unstructured information and query results by leveraging Invention Machine’s strong semantic search capabilities.

There is also a new Research Guide that I am pretty interested in seeing in action at customers. The Research Guide not only helps capture engineering knowledge, it helps capture the innovation and decision-making process. Think of dynamically creating a “mind map” during a research or innovation project that documents the path you took (and links to the knowledge you uncovered) so you can go back and revisit it at a later time. This creates a new source of knowledge, by documenting the innovation process and the innovation path to create new knowledge. Pretty compelling. I liked the way Jim Todhunter explained it (possibly paraphrased):

Information -> enables -> Communities -> to perform -> Innovation -> which generates -> Information

So that’s what I hear from Invention Machine, I hope you found it useful. What do you think? What else should I have asked them?

What I learned this week … was sparked by some recent social networking announcements on people tagging. The most recent was that Facebook plans to offer tagging very similar to what Twitter offers. This follows other announcements around geo-tagging, but I am really most interested in how tagging people can help in product development (and overall in product innovation).

Tag – You are It!

Most people that use social networks are getting used to tagging, particularly those that use Twitter. In Facebook, people are used to seeing tagging on uploaded photos. So what is tagging? Tagging (for our purposes here) is just associated a person with content. There are other forms of tagging as well, such as the “#” tagging or “hashcodes” in Twitter than help associate content with events or topics, keyword tagging, etc. But what I am talking about is simply including an individual’s identification along with the content. But I am not talking about their name, I am talking about tagging their online presence. Tagging isn’t just letting people know who is involved. The power of people tagging comes when associating the person to the context allows the tag to be followed to see or learn more about the person tagged.

Quick Example

OK, you are reading a blog on social networking so you probably already know this, but just in case I will provide a quick personal example:

I attended a conference, and one of the people I follow on Twitter mentioned that they were going to the bar with two other individuals. Not that interesting, right? Except that they were at the same conference that I was and my contact tagged the two people by including their “@” codes, or their Twitter identities. That meant that anybody that followed any of the three would now know they were getting together for a drink. So what? I recognized one of the names as somebody I wanted to meet. The second name I didn’t recognize, but I followed the link to the profile and found out it was another blogger that I would like to meet. In short, my network expanded by two new people that day because one friend tagged the other two. And, I got a free drink out of it too.

Can We Get Back to Product Development Please?

Thanks for your patience with the aside, I try not to assume everybody knows about things like tagging. So how does this apply to product development? Let’s take a quick example of status reports. If a status report mentions that @Engineer is working on a problem, I might read that status report and have something to offer. I could instantly click and connect with the tagged person (hopefully with some security settings in place) and offer my advice. Or, perhaps it is a year later and I am facing that same problem. I might search on the issue and find this old status report. Then, I see that @Engineer faced this problem a year ago. I could follow the link and find additional content related to the tagged individual that might help me with my problem, or connect to ask for advice.

Implications for Manufacturers

It’s Monday, I will keep this short. Tagging is a very important part of social computing, and highly applicable to PLM because product development is fundamentally a people-driven process. This is just one more reason that social computing in PLM makes so much sense to me.

Thinking of tagging in product development also ties strongly into past discussions such as Oleg’s PLM, don’t fight processes – focus on people! and other related discussions in the PLM community of late. It is also very important when considering the importance of social discovery and how social computing drives innovation.

So I believe tagging people in social computing will be helpful to product developers, I hope you found it interesting. Who knew? I didn’t, if you did let us know about it.