Clarity on PLM

I had the chance to talk with … a couple of vendors this year about Quality Lifecycle Management, or QLM. I posted earlier about What I Learned: Expanding PLM’s Pervue – Quality and Risk Management and promised to follow up with some more detail on the vendors. Here are my thoughts on my conversations with MasterControl. Before I get started, it’s important to state up front that MasterControl is not a pureplay QLM suppplier, but a broader solutions company that has strong capabilities in document management coupled with a history of helping companies in regulated industries. More on that later.

What do they Do?

Industry analysts like to put software companies into categories and neat little boxes so we can compare them to each other. This doesn’t fit the reality of most software companies or solutions, because – with the exception of some very mature enterprise solutions or point tools – the solution scope and footprint varies from vendor to vendor.Quality management solutions are particularly difficult, because they are often part of a larger solution (such as ERP, PLM, MES, or a combination of the above). As one commenter on my last post rightfully points out, “quality is a series of well defined business processes.” 

So what box do we put MasterControl in? You could start with “Document Management” and cover a lot of bases. In fact, MasterControl does offer document management capabilities for quality processes, including FMEA, CAPA, non-conformance, quality audit, regulatory submissions, and others. But that would not really suffice in an explanation. MasterControl also helps to manage change control, and even position themselves as a “compliant PLM” solution in some instances. Indeed, they can manage BOMs and other engineering and manufacturing data, including the DMR (device master record) for medical device companies. 

What do they Offer?

So not quite so easy to fit MasterControl into a single box, but one thing is certain – they should be considered when companies are looking for QLM. So while they don’t fit neatly into that box, they have a lot of capabilities in that arena and more. MasterControl focuses more on process compliance than product compliance, which is different (and potentially complementary) to some other, highly product-focused QLM solutions. One other consideration that is pretty unique is that MasterControl also helps regulated companies validate their software implementations. They also offer an integrated training module which helps track employee training records, which can be important to compliance efforts and audits.

Who do they Work With?

MasterControl works with a large number of manufacturers in the regulated industries, but also serves less regulated industries. Their customer list spans quite a few industries, including both discrete and process manufacturing industries. They also have a strong presence in midsize companies.

So that’s what I hear from MasterControl, I hope you found it useful. I have talked about two very different vendors so far, which points out how fragmented this market really is. What do you think? Is quality a missing link in PLM? What else should I have asked them?

A quick peek into some research on … the economic state of manufacturing in the US. I don’t research the market or financials, but the least 12-24 months have been tough on manufacturers and all of those that are a part of the manufacturing ecosystem. I saw this press release from the Associated Press, and realized how long I have been waiting for some positive indication for all of us. And here it is…”Stocks higher on improving manufacturing data.” It’s about time!

 The Research

The statement was based on two reports. Here are the findings from the release:

On Thursday, investors were encouraged by news that factory activity in the mid-Atlantic region jumped back into positive territory in August, reaching its highest level since November 2007, before the recession began. The report from the Philadelphia Federal Reserve Bank echoed findings earlier this week in a similar survey for the New York region.

Implications for Manufacturers

Maybe these reports are a sign that brighter futures are ahead. Although these two reports are not enough to build a strategy around, I thought we could all use some good news. For those that have been diligently working on product innovation during the quiet time, maybe 2010 will finally be the time to take the wraps off of your new products to greet a receptive market. Good luck to us all on this.

So that was a quick peek into some recent research on the manufacturing market, I hope you found it interesting. I look forward to sharing some more of my own research on PLM with you over the next month. Does the research reflect your reality? Do you see it differently? Let us know what it looks like from your perspective.

What I learned this week … came from a presentation given by Jim Heppelmann and Brian Shepherd of PTC and this week’s PTCUser conference. The presentation gave a view into some of the interesting things that PTC is working on in their solution set, and a peek into their vision for the future of PLM systems. More accurately, what Jim and Brian said the future for their Product Development System as opposed to “PLM,” which is an important differentiation for them.

Overview

User conferences are a great place to let software customers know about all of the great new solutions they should be considering. This conference is no different, PTC has been busy and they have a lot to show off. Of particular interest to me was getting an update on their views on the use of social computing techniques in PLM. I have posted before on PTC’s social product development strategy, and I was looking forward to the update. The most interesting part of the conversation wasn’t directly about social computing, but about how these “community” applications fit in with the rest of PLM…err, I mean PDS.

Enter the “Triad”
I will not do this justice here, so I will introduce it quickly and we can drive some conversation around it in the comments. The core message is that there have been two primary sets of applications for product development and engineering, and now there is a third category. The concept is PTC’s, but I am putting it in my own words below. The three legs of the stool, then, are:

User – This are the individual productivity tools. This is what makes the engineer more efficient in their work. These tools include CAD, CAE, and others. They are the “Microsoft Excel” types of tools, those that help one person at a time do their job.

Corporate – The are enterprise applications. These solutions provide control and coordination across a business. They are typically more complicated, and sometimes require a trade-off between personal productivity and corporate value (such as capturing and managing IP). Many times, users feel these solutions are an extra part of their job as opposed to an enabler, and that they have to “feed the system.”

Community -  These are social computing applications. These help companies collaborate and share information in a lighter weight, looser environment. This is the new area of solutions that promise to drive better team performance.

I have some additional thoughts and questions, but I will hold them for now. The one piece I will share is that these areas are not entirely distinct, and that they get more value when they are together. The value gained from one does not exclude potential value from the others. A quick example is that by logging the collaborative comments in the “community” applications, you are creating new corporate knowledge and IP – but without feeling like you are “feeding the system.” So maybe in the long run the “community” category helps provide some of the control but with a lower level of effort from the user? OK, enough on that from me right now.

Implications for Manufacturers?

In the short-term, this is a new way to look at social computing applications and how they fit with your individual productivity tools and your enterprise applications. It is a way to think about how to complement your current solutions with new capabilities. It is also a good metric to use when evaluating the vision of your PLM solution provider. Are they looking out for all three legs of your triad? They should be.

So that is what I learned this week, I hope you found it interesting. Let me know what you think.