Making the value of technology clear
What’s new and interesting in the product portfolio management (PPM) market? I caught up with Bryan Seyforth’s new company, BrightFire, to find out. What I learned is that he’s planning to make PPM more accessible for smaller companies. This is early, but something to watch. PPM Leader Starting Fresh I was excited to catch up…
A lot has happened since I last wrote about Propel and their Product Value Management strategy. Several significant updates are their continued progress toward their vision, very successful Propulsion and Dreamforce conferences, and a carefully executed shift in executive leadership. Delivering on PVM Let’s start with vision. The goal of PVM, in a nutshell, is to…
How does Selerant’s CPG PLM solution DevEx fit into TraceOne’s broader manufacturing and retail PLM strategy? Jim Brown shares two key takeaways from the Selerant (now Trace One Inc.) user conference. Trace One Displays CPG & Retail PLM Synergy at User Conference I was excited to speak at the 2023 Trace One user conference and…
Jim Brown and I are intrigued by what consumer products companies and retailers can do to design products and trade more effectively and sustainably after our briefing with TradeBeyond. Their multi-enterprise PLM and supply chain collaboration platform is expanding. By acquiring Pivot88, they strengthened existing industry-specific capabilities, deepened their presence in apparel, and added quality,…
We had an interesting update from Viamedici, a company we’ve been following that digitalizes product management and product marketing for manufacturers. They offer a multi-domain MDM platform that started in the manufacturing industry and has now expanded to multichannel distributors and retailers. Viamedici quickly achieved a strong footprint in this vertical by acquiring another PIM…
We’ve been talking about operationalizing innovation for some time. It’s a crucial need because, as our research shows, innovation for products and services is among the top factors driving long-term business success. It can’t be left to organic inspiration or luck. It must be targeted and driven to provide a repeatable, scalable market advantage that…