• This episode of Tech-Clarity TV explores how food and beverage industry can avoid industry disruption from a new class of competitors, including the likes of Amazon, Blue Apron, HelloFresh, and others. It shares how digitalization can help R&D innovate faster, readily customize products to customer needs, and respond to the market with both agility and quality.This video is part of a series of videos showing how digitalization can help food and beverage companies compete with these innovative, digital industry competitors that are disrupting the status quo.The video series is sponsored by … [ read more ]

    Raising the Bar in R&D with Digitalization and the Digital Enterprise (video)
  • On Tuesday November 21, 2017  please join Christopher Rösner, General Requirements Manager at e.GO mobile AG, Tech-Clarity's Michelle Boucher, and Che Curnew, Senior Technical Sales Specialist at PTC for a discussion on the benefits of a better approach to requirements management. This session will be an interactive interview to share different perspectives and experiences on requirements management. The discussion will include topics such as:How a Requirements Management solution can help your business How to identify specific requirements needs How to select the right solution for your … [ read more ]

    Selecting the Right Requirements Management Solution (webcast)
  • How do leading companies manage and operate their labs and what impact does that have on their business? Please share your thoughts in our short Chemical Lab Digitalization Survey.Tech-Clarity invites you to join a research study on best practices in lab management. If you've already completed the survey  –> please share with a colleague or you social media friends using the “Share/Save” buttons above. If you haven’t taken the survey  –> please: Take the survey nowComplete the survey and receive a free copy of the final report.In addition,  25 eligible* respondents will … [ read more ]

    Chemical Lab Digitalization (survey invitation)
  • Close the Engineering Skills Gap:Prepare New Graduates to Be Real-World Ready shares new research on the gap between the skills graduating engineers have and skills companies would like to see. The research examines the evolving needs of the engineering department. The results reveal that engineering departments expect to grow so we will need more engineers. On top of that, the required skills will also expand. Complicating the situation, as the most experienced engineers approach retirement age, companies must figure out how to replace that knowledge. This makes the skills of new engineers especially … [ read more ]

    Close the Engineering Skills Gap (survey findings)
  • This infographic shares our research on how Top Performing companies achieve better NPDI performance than their competitors, excelling at revenue growth, margin expansion, and delivering innovative products. The infographic starts by providing a graphical view of the unfortunate truth about new product development, companies miss their quality, cost, requirements, regulatory compliance, project budget, and time to market targets far too often. The graphic shares perspectives from our research.The piece is an Autodesk infographic leveraging data from our 7 Ways to Outperform Your Competitors in … [ read more ]

    How to Beat Your Competition in Product Development (infographic)

Social Computing and Product Collaboration “2.0”


A quick peek into some research on … the use of social computing and “Web 2.0” techniques to enhance product collaboration. The report, Issue in Focus: Product Collaboration 2.0 – Using Social Computing Techniques to Create Corporate Social Networks not only discusses how social media and Internet-based technologies can improve product collaboration in corporate social networks, but also how manufacturers’ use of social computing allows them to capture and leverage the interactions as a new source of corporate product knowledge.

The Research Findings

One of the key messages of the report is that companies are starting to embrace social computing and “Web 2.0” capabilities to take advantage of social media for business purposes, creating “corporate social networks.” It is important for many companies to make a clear distinction between personal use of social media (Facebook, Twitter, MySpace, YouTube, etc.) and “real work” using social computing. While many large companies have shut down access to social media sites, these same concepts offer the ability for engineers, product developers, marketers, manufacturing resources, sourcing, and others in the product innovation process to share and contribute.

There are two primary threads to the research:

  • Improving Collaboration – As reported in my previous post and research Going Social with Product Development, capabilities like presence detection and interactive file sharing help make existing collaborative processes better. This is particularly important to replace the day-to-day “water cooler” conversations that have disappeared in today’s globally dispersed, virtual organizations and support processes such as concurrent engineering. For example, manufacturers can create a virtual “community space” to give team members a central location for information. This collaboration extends beyond Engineering as well, and helps product developers include downstream considerations from Manufacturing, Purchasing, Quality, Service, and other departments early in the design process.
  • Capturing Product Knowledge – Another key finding of the research is that as manufacturers adopt social computing in PLM, they are developing a digital record of the product development process. Decisions, discussions, false starts, brainstorms, and other interactions can now be captured and stored electronically. Using PLM, they can also be associated to the product and the project to form a permanent record of the process. By integrating this social interaction with search capabilities in PLM (see Unlock My Product Data! Business Intelligence in PLM), the potential to turn collaboration into a corporate asset is tremendous. Beyond capturing internal knowledge, corporate social networks can also be used to collaborate with suppliers and customers to gain better insights into the “voice of the customer,” capture requirements, and generate new product ideas – developing new knowledge and intellectual property (IP).

Implications for Manufacturers

There are significant business benefits to be unlocked by applying social computing techniques to product development. Manufacturers have an opportunity to improve collaboration inside and outside of the enterprise by leveraging these new techniques. After all, social computing is about sharing content within a community. Isn’t that what collaboration is all about? Sharing and getting feedback? And while the thought of using Facebook or Twitter to share your intellectual property may not sound that appealing (as we discussed in Flogging the Facebook for Product Development Horse), the same concepts are being applied to (and integrated with) PLM.  I believe that these capabilities will be a big part of product innovation moving forward, and that companies that get started sooner will have a big advantage over their peers. This is a new and exciting frontier, and we all need to explore and learn so we can tap the new potential ahead of the competition.

So that was a quick peek into some recent research on social computing and collaboration, I hope you found it interesting. Does the research reflect your experiences? Do you see it differently? What are your plans? Let us know what it looks like from your perspective.

And as always, please feel free to review more free research and white papers about PLM and other enterprise software for manufacturers from Tech-Clarity.


  1. Interesting read Jim. You are absolutely correct that capturing product knowledge in a “social” manner in PLM is important for product development. This type of knowledge sharing opens up a new line of communication and captures that “hallway discussion/dialogue” that may not always get shared but can certainly provide some good data. We are finding that our customers are benefiting from this type of information sharing by being able to capture this additional data within Omnify and tie it to the product record (like you referenced above). This gives customers even more visibility into product information that will help to improve their product development, product quality, timelines, etc…

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