• Medical Device companies have the opportunity to leverage digitalization and the digital enterprise to develop innovative products and bring them to market quickly. Watch this edition of Tech-Clarity TV to learn about the digitalization opportunity and stay tuned for the rest of the series detailing specific business improvement opportunities including: Digital design Digital design transfer Paperless manufacturing The video shares how medical device manufacturers are embracing digitalization and gaining significant benefits including faster time to market, increased quality, and improved … [ read more ]

    The Digitalization Opportunity for Medical Device Companies (video)
  • On Thursday, May 18 at 2:00 EDT, Michelle Boucher will share best practices to improve the efficiency of simulation postprocessing. During this webinar,  Shawn Wasserman, simulation editor at ENGINEERING.com, will join Michelle. This webinar will reveal: Common challenges during the postprocessing phase Best practices to overcome those postprocessing challenges Case studies demonstrating the benefits of efficient postprocessing   Register for this event today.   … [ read more ]

    Webinar: Solving the Bottlenecks of Simulation: Postprocessing – May 18, 2PM ET
  • The How-to Guide to Adopting a New 3D CAD  shares best practices for changing from one 3D CAD tool to another. The guide shares the reasons you should consider making a change, potential benefits of making a change, and advice for selecting a new tool. The guide then goes deeper into the steps you should take to plan a migration, training resources, what to do with legacy data, and how to prioritize what legacy data you convert. These best practices were developed by analyzing the responses of those who were very satisfied with their transition process. Their responses were compared to the rest to identify … [ read more ]

    Adopting a New 3D CAD (survey findings eBook)
  • Are you making your products smarter? Are you feeling pressure to add software and electronics? Please share your experience, thoughts, and lessons learned  in this new survey on transforming product design to develop smart products. The survey explores challenges you should be aware of, the impacts of those challenges, and how to avoid them. We will explore questions such as: What strategies should you consider when developing connected products? What challenges should you be aware of when designing the PCB? How do you overcome electrical wiring challenges? We would like to learn what you find hard … [ read more ]

    Transforming Product Design for Today’s Smart Products (survey invite)
  • Jim Brown joins Autodesk's Michael Vesperman during this Engineering Live panel discussion moderated by Janine Mooney, Editor in Chief at Advantage Business Media. Jim and Michael share insights from recent survey results and customer experience in an interactive discussion on NPDI.  They share NPD best practices and technology including 7 things that Top Performers in NPDI do differently than the rest. Watch the on demand replay now! … [ read more ]

    Beating the Competition with New Product Development and Introduction (webcast)

Why does Facebook Fail for Product Development? (and how to fix it)

Share

A quick peek into some research on … on social computing for product development. Why does Facebook miss the mark? Can it be fixed? I have been talking for some time about the potential value of social computing in PLM and have mentioned before why Facebook will fail. I am preparing for a presentation next week, and decided to pull my thoughts together. So here they are, I look forward to your feedback.

The Research Findings

There are two parts to the findings. The first is a list of concerns that I have heard, here is a short list:

  • What relevance do status comments and photos have to do with serious engineering?
  • How will we protect intellectual property?
  • What does Facebook know about business processes or how to manage them?
  • What does Facebook know about engineering data? CAD files? Projects? Engineering in general?
  • Why would I trust my business performance to a technology platform like Facebook that doesn’t appear stable or perform well (sorry Facebook, that is just my practical experience not a sound technical analysis)?
  • How do I have time to pay attention to this in addition to everything I already do?
  • How do we address security concerns?

OK, part two. Can it be fixed? Yes, but I doubt they will do it. There are two reasons:

  • They are not focused on this and don’t have domain expertise
  • They don’t have the ability to connect to the underlying context, the product data

But let’s not throw the baby out with the bath water. Let’s see what Facebook can teach us about PLM. Here are my thoughts (and if you happen to be in Helsinki next week stop by to see this live):

Implications for Manufacturers

Don’t look to tools like Facebook to help you with social computing in PLM. But don’t discount the concepts. Learn from them. They are compelling. And manufacturers are getting started. In fact, I look forward to sharing research that I am doing with Kalypso that gives some great insight on what companies have been doing.

So that was a quick peek into some recent research on Facebook failing in PLM, I hope you found it interesting. Yes, I know they didn’t design to tool for product development, so I am really not picking on them. Does the research reflect your experiences? Do you see it differently? Let us know what it looks like from your perspective.

Please feel free to review more free research and white papers about PLM and other enterprise software for manufacturers from Tech-Clarity.

SPEAK YOUR MIND

  1. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  2. Jim just to clarify are you saying Facebook literally? I expect not. My expectation is you are using Facebook conceptually as we do at Vuuch.

  3. Jim – Great Post. High Tech design companies love the idea of collaboration to leverage the best of their distributed brain-power. But IP protection becomes a huge issue rather quickly in the discussion. There are different types of collaboration. Those that connect design to consumer may be able to leverage what FB provides. But those that connect the design chain need to be able to solve a different problem. They need to bring global teams together in a way that fosters sharing ideas without compromising data and information. Those communities need to be architected with that specific purpose rather than just trying to make FB something it’s not.

  4. Jim, good stuff. I recently got an introduction to Vuuch. I think there are definitely ways to pull from consumer social platform concepts and apply nicely to product development. One of the fundamental differences I saw between Vuuch and something like Facebook, though, is that you “friend” projects or parts… not “people.” Then the whole thing starts to have more value in terms of pd.

  5. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  6. Jim just to clarify are you saying Facebook literally? I expect not. My expectation is you are using Facebook conceptually as we do at Vuuch.

  7. Jim – Great Post. High Tech design companies love the idea of collaboration to leverage the best of their distributed brain-power. But IP protection becomes a huge issue rather quickly in the discussion. There are different types of collaboration. Those that connect design to consumer may be able to leverage what FB provides. But those that connect the design chain need to be able to solve a different problem. They need to bring global teams together in a way that fosters sharing ideas without compromising data and information. Those communities need to be architected with that specific purpose rather than just trying to make FB something it’s not.

  8. Jim, good stuff. I recently got an introduction to Vuuch. I think there are definitely ways to pull from consumer social platform concepts and apply nicely to product development. One of the fundamental differences I saw between Vuuch and something like Facebook, though, is that you “friend” projects or parts… not “people.” Then the whole thing starts to have more value in terms of pd.

  9. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  10. Jim just to clarify are you saying Facebook literally? I expect not. My expectation is you are using Facebook conceptually as we do at Vuuch.

  11. Jim – Great Post. High Tech design companies love the idea of collaboration to leverage the best of their distributed brain-power. But IP protection becomes a huge issue rather quickly in the discussion. There are different types of collaboration. Those that connect design to consumer may be able to leverage what FB provides. But those that connect the design chain need to be able to solve a different problem. They need to bring global teams together in a way that fosters sharing ideas without compromising data and information. Those communities need to be architected with that specific purpose rather than just trying to make FB something it’s not.

  12. Jim, good stuff. I recently got an introduction to Vuuch. I think there are definitely ways to pull from consumer social platform concepts and apply nicely to product development. One of the fundamental differences I saw between Vuuch and something like Facebook, though, is that you “friend” projects or parts… not “people.” Then the whole thing starts to have more value in terms of pd.

  13. Jim, good stuff. I recently got an introduction to Vuuch. I think there are definitely ways to pull from consumer social platform concepts and apply nicely to product development. One of the fundamental differences I saw between Vuuch and something like Facebook, though, is that you “friend” projects or parts… not “people.” Then the whole thing starts to have more value in terms of pd.

  14. Jim, good stuff. I recently got an introduction to Vuuch. I think there are definitely ways to pull from consumer social platform concepts and apply nicely to product development. One of the fundamental differences I saw between Vuuch and something like Facebook, though, is that you “friend” projects or parts… not “people.” Then the whole thing starts to have more value in terms of pd.

  15. Think about it in terms of social get working instead of social networking. Jim I like the comparitive list.

  16. Think about it in terms of social get working instead of social networking. Jim I like the comparitive list.

  17. Jim – Great Post. High Tech design companies love the idea of collaboration to leverage the best of their distributed brain-power. But IP protection becomes a huge issue rather quickly in the discussion. There are different types of collaboration. Those that connect design to consumer may be able to leverage what FB provides. But those that connect the design chain need to be able to solve a different problem. They need to bring global teams together in a way that fosters sharing ideas without compromising data and information. Those communities need to be architected with that specific purpose rather than just trying to make FB something it’s not.

  18. Jim just to clarify are you saying Facebook literally? I expect not. My expectation is you are using Facebook conceptually as we do at Vuuch.

  19. Jim – Great Post. High Tech design companies love the idea of collaboration to leverage the best of their distributed brain-power. But IP protection becomes a huge issue rather quickly in the discussion. There are different types of collaboration. Those that connect design to consumer may be able to leverage what FB provides. But those that connect the design chain need to be able to solve a different problem. They need to bring global teams together in a way that fosters sharing ideas without compromising data and information. Those communities need to be architected with that specific purpose rather than just trying to make FB something it's not.

  20. Jim just to clarify are you saying Facebook literally? I expect not. My expectation is you are using Facebook conceptually as we do at Vuuch.

  21. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  22. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  23. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  24. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  25. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  26. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  27. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  28. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  29. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  30. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  31. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  32. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  33. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  34. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  35. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  36. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  37. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  38. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  39. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  40. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  41. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  42. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  43. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  44. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  45. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  46. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  47. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  48. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  49. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  50. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  51. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  52. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  53. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  54. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  55. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  56. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  57. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  58. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  59. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  60. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  61. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  62. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  63. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

  64. We just released some new functionality that fits this post. Checkout subscription capability http://blog.vuuch.com/?p=654 where I can send a link to people and they can become a friend of my deliverable. This is sort of like a friend request in FB, but it is content specific.

Trackbacks

Speak Your Mind

*