Interview on Social Networking and PLM – Jim Brown interviewed at COFES by Nik Pavasa of Siemens PLM, primarily focusing on the use of social computing and social software in product development. Please view the recorded interview on the Siemens PLM blog, no registration required.
A quick peek into some research on … on social computing for product development. Why does Facebook miss the mark? Can it be fixed?
Some research (and “mythbusting”) on “Facebook and business don’t necessarily mix.” Does it really reflect the underlying research from MIT? I don’t think so.
The message was in response to a post the other day about Going Social with Product Development, pointing me to the embedded video. The post discussed the use of social computing techniques in product innovation, product development, and engineering.
A quick peek into some research on … how manufacturers are taking advantage of social computing and “Web 2.0” technologies to raise the bar on product development performance in my new report Tech-Clarity Insight: Going Social with Product Development: Improving Product Development Performance with Social Computing. The paper discusses the intersection of social computing and new product development (NPD) processes and tools. I have posted frequently about the intersection of social computing and PLM and product innovation, and this research provides some examples on how these strategies are starting to play out for manufacturers like Microsoft (think PC hardware and game consoles, not Windows) and Pitney Bowes.
What I learned this week … came from some research I have been doing for a client. As a part of it, I have been spending a little more time getting to know the “Idea Management” software space. The conclusion that I am drawing is that while there are some mature software solutions to manage ideas, there are also a host of other specialty solutions that help generate the idea in the first place, analyze the idea, or further develop it.