Tech-Clarity’s Jim Brown contributes a column to Advantage for the Product Lifecycle. The first column, Executive Perspective: Successful PLM Starts with the End in Mind, was reprinted in Cadalyst. The article suggests that companies develop their PLM strategies to support their business strategies, and offers some examples of the business value available from PLM. The key advice is to focus PLM implementations on business value instead of “going live” with the software, which is only a means to the end – improving business performance.
