• This episode of Tech-Clarity TV explores how food and beverage industry can avoid industry disruption from a new class of competitors, including the likes of Amazon, Blue Apron, HelloFresh, and others. It shares how digitalization can help R&D innovate faster, readily customize products to customer needs, and respond to the market with both agility and quality.This video is part of a series of videos showing how digitalization can help food and beverage companies compete with these innovative, digital industry competitors that are disrupting the status quo.The video series is sponsored by … [ read more ]

    Raising the Bar in R&D with Digitalization and the Digital Enterprise (video)
  • On Tuesday November 21, 2017  please join Christopher Rösner, General Requirements Manager at e.GO mobile AG, Tech-Clarity's Michelle Boucher, and Che Curnew, Senior Technical Sales Specialist at PTC for a discussion on the benefits of a better approach to requirements management. This session will be an interactive interview to share different perspectives and experiences on requirements management. The discussion will include topics such as:How a Requirements Management solution can help your business How to identify specific requirements needs How to select the right solution for your … [ read more ]

    Selecting the Right Requirements Management Solution (webcast)
  • How do leading companies manage and operate their labs and what impact does that have on their business? Please share your thoughts in our short Chemical Lab Digitalization Survey.Tech-Clarity invites you to join a research study on best practices in lab management. If you've already completed the survey  –> please share with a colleague or you social media friends using the “Share/Save” buttons above. If you haven’t taken the survey  –> please: Take the survey nowComplete the survey and receive a free copy of the final report.In addition,  25 eligible* respondents will … [ read more ]

    Chemical Lab Digitalization (survey invitation)
  • Close the Engineering Skills Gap:Prepare New Graduates to Be Real-World Ready shares new research on the gap between the skills graduating engineers have and skills companies would like to see. The research examines the evolving needs of the engineering department. The results reveal that engineering departments expect to grow so we will need more engineers. On top of that, the required skills will also expand. Complicating the situation, as the most experienced engineers approach retirement age, companies must figure out how to replace that knowledge. This makes the skills of new engineers especially … [ read more ]

    Close the Engineering Skills Gap (survey findings)
  • This infographic shares our research on how Top Performing companies achieve better NPDI performance than their competitors, excelling at revenue growth, margin expansion, and delivering innovative products. The infographic starts by providing a graphical view of the unfortunate truth about new product development, companies miss their quality, cost, requirements, regulatory compliance, project budget, and time to market targets far too often. The graphic shares perspectives from our research.The piece is an Autodesk infographic leveraging data from our 7 Ways to Outperform Your Competitors in … [ read more ]

    How to Beat Your Competition in Product Development (infographic)

Engineering’s Role in Surviving a Down Economy


Tech-Clarity Insight: Engineering’s Role in Surviving a Down Economy – Designing Profitability through an Economic Downturn discusses strategies that Engineering can adopt to help their companies navigate difficult financial times. Explains how Engineering can help their companies survive during the downturn, but also invest for the future to thrive during the eventual economic recovery.

Please enjoy the free Executive Summary below, or click the report title above to download the full PDF (free of charge, no registration required).

Note: Originally published in 2009

Table of Contents

  • Executive Overview
  • Holding the Top Line
  • Delivering Customer Value at Reduced Cost
  • Running a Lean Organization (as if you had a choice)
  • Keeping an Optimistic Eye towards the Future
  • Conclusion
  • Recommendations
  • About the Author

Executive Overview

Many manufacturers are feeling the impact of the global economic downturn. They are seeing already competitive, global markets tighten up and customer demand slipping. Revenues are falling, price points are weakening, and profits are sliding. To make matters worse, many Engineering departments are dealing with budget cuts, headcount freezes, early retirements, or even workforce reductions while still trying to develop the right products to keep the company competitive. Unfortunately, many of the product development challenges and inefficiencies they were already facing are brought further to the forefront as design capacity drops. Despite the urge to throw up their hands and give up, it is important for Engineering to recognize the role that they can play in keeping their company financially healthy in troubled economic times. There will surely be challenges and significant difficulty for many, particularly for those companies that must reduce the size of their workforce. Today, survival requires a combination of strategies and enabling technologies to help keep the business alive during the downturn, and ensure that it is in decent – if not very good – shape to take advantage of the eventual market turnaround. This paper is intended to provide guidance and insight to Engineers and Engineering Management as they develop their strategies for surviving the economic winter and preparing for the economic spring that will surely follow. These strategies include:

  • Pursuing product excellence to help sales hold the top line
  • Implementing cost control to compete and save shrinking margins
  • Investing for the future by continuing research and development and enhancing engineering capabilities

Engineering software solutions, including “digital prototyping” solutions, are proving to be an enabler for all of these strategies. This paper reviews the experiences of several companies that have leveraged their engineering software solutions to help survive hard times and capitalize on recoveries. One encouraging finding is that, in many cases, companies already have the software in place or available to support these strategies.

By leveraging the right strategies and enabling technologies, engineers can play an active role in sustaining company performance in the downturn and coming out of these troubling times ready to fight another day in what will surely emerge as more fertile, but still fiercely competitive, global markets.


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