• Five Ways Shape Search Drives Business Value shares the shortcomings of traditional search methodologies and how geometric search can complement them to drive new business value. The report includes some basics about shape search, five tangible ways it can improve business performance, and an example of how to calculate the ROI of a shape search investment.Please enjoy the summary below, or click the report or title to view the full PDF courtesy of our sponsor Siemens PLM (free of charge, no registration required).For more information, please visit the Siemens PLM Community blog to read the Shape … [ read more ]

    Five Ways Shape Search Drives Business Value (eBook)
  • Jim Brown contributed a guest post to the Siemens PLM Community blog discussing how R&D in the food and beverage industry can step up to the digital age to combat smaller, innovative companies that embrace the digital enterprise. This is the first of several posts that drill down on Surviving the New Competitive Landscape in Food and Beverage, a post that shares three ways that consumer packaged goods (CPG) companies can start their digitalization journey and discusses how that can help them avoid industry disruption.The first opportunity we're looking into is how the digital enterprise can improve … [ read more ]

    R&D Enters the Digital Age (guest post)
  • Please join Tech-Clarity's Michelle Boucher, Mark Turner from Alcon Labs, and Swapan Jha from PTC on Tuesday September 12, 2017 for a discussion on the right software solution for medical device engineering. The discussion will feature an interactive discussion between the panelists coving topics such as:Challenges facing medical device manufacturers. Why to consider the complete product lifecycle with respect to:Managing product and requirements. Transitioning from document to product centric approaches. Enabling smart and connected products.The best selection criteria for … [ read more ]

    Selecting the Right PLM Software for Medical Device Engineering (webcast)
  • Jim Brown contributed a guest post to the Siemens PLM Community blog discussing the opportunity for food and beverage companies to leverage digitalization and the digital enterprise to combat market disruption from new, innovate companies that are challenging current industry leaders. The post offers several ways that consumer packaged goods (CPG) companies can get started on their digital journey, achieve tangible business value, and combat challengers like Blue Apron and Amazon Fresh that are disrupting the status quo.The full post, Surviving the New Competitive Landscape in Food and Beverage, can be … [ read more ]

    Digitalization in Food and Beverage (guest post)
  • Dassault Systèmes continues to make significant progress on the 3DExperience vision they laid out 5 years ago. This strategy has seen them transform from a software vendor offering distinct solutions for a variety of functional areas to a company that leads with a strong business transformation message backed up by a platform of solutions. I dropped "PLM" from the title of last year's strategy review. I feel even better about that decision a year later. They now have a broad software suite brought to market as solutions tailored to support key initiatives in the vertical industries they serve. As times goes … [ read more ]

    Dassault Systèmes Strategy 2017+

Engineering’s Role in Surviving a Down Economy


Tech-Clarity Insight: Engineering’s Role in Surviving a Down Economy – Designing Profitability through an Economic Downturn discusses strategies that Engineering can adopt to help their companies navigate difficult financial times. Explains how Engineering can help their companies survive during the downturn, but also invest for the future to thrive during the eventual economic recovery.

Please enjoy the free Executive Summary below, or click the report title above to download the full PDF (free of charge, no registration required).

Note: Originally published in 2009

Table of Contents

  • Executive Overview
  • Holding the Top Line
  • Delivering Customer Value at Reduced Cost
  • Running a Lean Organization (as if you had a choice)
  • Keeping an Optimistic Eye towards the Future
  • Conclusion
  • Recommendations
  • About the Author

Executive Overview

Many manufacturers are feeling the impact of the global economic downturn. They are seeing already competitive, global markets tighten up and customer demand slipping. Revenues are falling, price points are weakening, and profits are sliding. To make matters worse, many Engineering departments are dealing with budget cuts, headcount freezes, early retirements, or even workforce reductions while still trying to develop the right products to keep the company competitive. Unfortunately, many of the product development challenges and inefficiencies they were already facing are brought further to the forefront as design capacity drops. Despite the urge to throw up their hands and give up, it is important for Engineering to recognize the role that they can play in keeping their company financially healthy in troubled economic times. There will surely be challenges and significant difficulty for many, particularly for those companies that must reduce the size of their workforce. Today, survival requires a combination of strategies and enabling technologies to help keep the business alive during the downturn, and ensure that it is in decent – if not very good – shape to take advantage of the eventual market turnaround. This paper is intended to provide guidance and insight to Engineers and Engineering Management as they develop their strategies for surviving the economic winter and preparing for the economic spring that will surely follow. These strategies include:

  • Pursuing product excellence to help sales hold the top line
  • Implementing cost control to compete and save shrinking margins
  • Investing for the future by continuing research and development and enhancing engineering capabilities

Engineering software solutions, including “digital prototyping” solutions, are proving to be an enabler for all of these strategies. This paper reviews the experiences of several companies that have leveraged their engineering software solutions to help survive hard times and capitalize on recoveries. One encouraging finding is that, in many cases, companies already have the software in place or available to support these strategies.

By leveraging the right strategies and enabling technologies, engineers can play an active role in sustaining company performance in the downturn and coming out of these troubling times ready to fight another day in what will surely emerge as more fertile, but still fiercely competitive, global markets.


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