We’ve been talking about operationalizing innovation for some time. It’s a crucial need because, as our research shows, innovation for products and services is among the top factors driving long-term business success. It can’t be left to organic inspiration or luck. It must be targeted and driven to provide a repeatable, scalable market advantage that drives profitable growth.
But what does it take to operationalize innovation? After a recent call with Sopheon, I’m happy to see there is effort being put into this question. Sopheon is supporting an initiative to define and support “InnovationOps” to serve the same role as DevOps, SecurityOps, or other approaches to take innovation to the next level. Unlike most software companies, they aren’t taking a “not invented here” approach. Instead, they are pulling together leaders in innovation practice and theory to help further the concept.
I suspect they will use what they learn to help drive their product strategy, which as I’ve written previously, has been extended to cover a broader set of processes than their traditional portfolio management solution alone. It’s a win-win, and an exciting idea that should provide a strong framework for companies to improve innovation value, speed, and efficiency.