• This infographic shares the importance of developing a cohesive digital thread when developing formulated products in the consumer packaged goods industry. The digital thread should be driven by customer requirements and incorporate the recipe / formulation, specifications, packaging design, compliance information, claims, cautions, ingredients, labeling, artwork, and more to provide a full view of the product and it's design history. An effective CPG Digital Thread relies on an integrated Product Innovation Platform to connect product data from early in the front end of innovation through development, … [ read more ]

    The CPG Digital Thread (infographic)
  • Join Tech-Clarity's Jim Brown on this webinar sharing  recent survey results from almost 200 Consumer Packaged Goods companies, delving into their quality issue and how top performing CPG companies achieve better quality without suffering from excess internal cost. Learn the process, organizational, and technology approaches that Top Performers leverage to overcome their challenges and drive cost-effective quality. This Business Review Webinars event is brought to you by Dassault Systèmes BIOVIA. Register for the June 20th webcast now (free of charge, registration required). All registrants will … [ read more ]

    Cost Effective Quality in CPG (webcast, survey results)
  • On Thursday June 8, 2017  please join Michelle Boucher as she conducts a live interview with Mark Turner, Technical Manager for Development IT at Alcon, a Novartis Division. They will focus on key topics for medical device companies, including the Case for Quality. During the discussion, Michelle will share research on medical device industry trends. She will also discuss the implications for the Case for Quality and offered advice to efficiently manage regulatory compliance. Throughout the discussion, she will have an interactive conversation with Mark Turner. Mark will reveal how Alcon addresses their … [ read more ]

    Live Interview – Medical Devices: Making the Right Choice — Your Case for Quality
  • This eBook shares survey results analyzing companies' ability to hit new product development (NPD) targets, then offers seven practical tips identified by the research as best practice processes, organization, and technology leveraged by the top performing product developers. The research provides recommendations to companies based on the approaches taken by the Top Performers, those that are able to outperform their competitors in revenue growth, margin expansion, and delivering innovative products to market. Please enjoy the summary below. For the full report, please visit our sponsor Autodesk (free … [ read more ]

    7 Ways to Outperform Your Competitors in NPD (eBook, survey results)
  • Medical Device companies have the opportunity to leverage digitalization and the digital enterprise to develop innovative products and bring them to market quickly. Watch this edition of Tech-Clarity TV to learn about the digitalization opportunity and stay tuned for the rest of the series detailing specific business improvement opportunities including: Digital design Digital design transfer Paperless manufacturing The video shares how medical device manufacturers are embracing digitalization and gaining significant benefits including faster time to market, increased quality, and improved … [ read more ]

    The Digitalization Opportunity for Medical Device Companies (video)

Improving Concept Design

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Improving Concept DesignImproving Concept Design: Innovating at the Front End to Drive Revenue Opportunities examines the importance of the concept phase. The report reveals survey results highlighting not only what companies can do to improve the concept phase, but also how to take advantage of concept work during later stages of product development.

Please enjoy the summary below, or click the report or title to download the full PDF (free of charge, no registration required).

Additional information can be found in our companion infographic.

For for more information on concept design, please visit our sponsor, Siemens. 

Table of Contents

  • Executive Overview
  • Understand the Importance of the Concept Phase
  • Identifying the Top Performers
  • Optimize the Conceptual Phase Recognize the Challenges of Concept Development
  • Manage the Concept Phase
  • Facilitate Collaboration
  • Enable Reuse Capture
  • Engineering Knowledge
  • Conclusion
  • Recommendations
  • About the Author
  • About the Research

Executive Overview

Competing in today’s global economy is not easy, but regular streams of innovative concepts can give companies a competitive advantage. As Tech-Clarity’s report Top 5 Misconceptions about Innovation Management Software finds, “Bolstering innovation to a core competency helps manufacturers drive higher revenue, lower cost, and mitigate risk.” A focus on the concept phase will help companies accomplish this.

The concept phase has unique requirements that distinguish it from detailed design. Companies must balance flexibility to innovate and explore ideas, yet ensure they are efficient as possible to quickly develop an ideal concept. Work done during concept design also sets the foundation for later phases to streamline the development process overall. Companies who can make a smooth, fast transition from concept design to detailed design have an advantage. This is difficult to achieve and as a result, many companies find their concept phase is less than optimal. However, considering the impact on innovation and revenue opportunities, concept design deserves some focus.

While the requirements to develop concept models are different from those of detailed designs, efficiency gains can be realized by leveraging the work done during the concept phase. The right technology can make this happen. Tech-Clarity’s innovation report reveals, “Enabling technology helps companies improve agility, productivity, and time to market by improving decision-making, visibility, and commercialization efficiency across the product lifecycle.” The report further concludes, “Tech-Clarity recommends taking advantage of the body of knowledge available and don’t reinvent the wheel.” This is an important point also stressed in Tech-Clarity’s The How-to Guide for Implementing PMI, which explains the value of using the intelligence already embedded in models. Reusing model information rather than recreating it frees the product development team to focus their valuable time on innovation and work that adds value.

To understand the best approaches to concept development, Tech-Clarity surveyed 190 companies about their concept development processes. Highlighting the importance, survey results show Top Performers spend 19% more time on concept design compared to competitors. Emphasizing the opportunity for improvement, survey results also reveal:

  • Only 52% of the concept is reused during detail design
  • Companies agree more should be reused
  • Companies believe they would save 45% of overall development time by optimizing concept design reuse

Companies also overwhelmingly agree that a single tool that meets the needs of both concept development and detailed design would help. In fact, Top Performing companies are already 27% more likely than their lesser performing competitors to use a single tool.

This report provides guidance to help companies identify where to focus improvements in concept development as well best practices companies should look to adopt so that they make optimize their concept development processes.

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