• Jim Brown joins Autodesk's Michael Vesperman during this Engineering Live panel discussion moderated by Janine Mooney, Editor in Chief at Advantage Business Media. Jim and Michael share insights from recent survey results and customer experience in an interactive discussion on NPDI.  They share NPD best practices and technology including 7 things that Top Performers in NPDI do differently than the rest. Register for the May 17 event now! … [ read more ]

    Beating the Competition with New Product Development and Introduction (webcast)
  • On Thursday, April 27 at 2:00 EDT, Michelle Boucher will share tips to improve the efficiency of simulation preprocessing.  During this webinar,  Shawn Wasserman, simulation editor at ENGINEERING.com, will join Michelle. This webinar will reveal: The top improvement areas you should focus on to get even more value from simulation Common challenges during the preprocessing phase Best practices to overcome those preprocessing challenges Case studies demonstrating the benefits of efficient preprocessing   Register for this live event.   … [ read more ]

    Webinar: Solving the Bottlenecks of Simulation Preprocessing
  • The Design Data Management Maturity Improves Profitability, Analyzing Best Practices for Managing Designs report shares fresh survey data and interviews. It updates our design data management research to cover new trends like using cloud file sharing applications to manage data. It also drills down on the topics of complexity and non-value added time spent managing design data, and shares metrics on the business improvements available from design data management best practices and technologies. Please enjoy the summary below, or click the report or title to download the full PDF (free of charge, no … [ read more ]

    Design Data Management Maturity Improves Profitability (survey report)
  • How should you improve access to service and parts information? Please share your experience, thoughts, and lessons learned  in this new survey on managing product service and parts information. The survey explores ways to streamline parts information for service technicians and the associated benefits. We will explore questions such as: What are the biggest challenges you should focus on to improve the efficiency of service visits? What type of information would service technicians find most useful ? How can you improve the accuracy of service manuals? We would like to learn what you find hard and … [ read more ]

    Managing Product Service and Parts Information (Survey Invitation)
  • Tech-Clarity's Medical Devices Manufacturers Software Selection Guide helps manufacturers identify the right buying criteria for software solutions to support developing, producing, and servicing medical devices. This buyer's guide also takes into account unique needs for medical device companies including regulatory compliance and support for the FDA's Case for Quality. Tech-Clarity’s Buyer’s Guides go beyond software functionality to provide a framework of requirements that impact implementation success and long-term ROI, including: Software capabilities Implementation User adoption … [ read more ]

    Medical Devices Manufacturers Software Selection Guide

Improving Concept Design

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Improving Concept DesignImproving Concept Design: Innovating at the Front End to Drive Revenue Opportunities examines the importance of the concept phase. The report reveals survey results highlighting not only what companies can do to improve the concept phase, but also how to take advantage of concept work during later stages of product development.

Please enjoy the summary below, or click the report or title to download the full PDF (free of charge, no registration required).

Additional information can be found in our companion infographic.

For for more information on concept design, please visit our sponsor, Siemens. 

Table of Contents

  • Executive Overview
  • Understand the Importance of the Concept Phase
  • Identifying the Top Performers
  • Optimize the Conceptual Phase Recognize the Challenges of Concept Development
  • Manage the Concept Phase
  • Facilitate Collaboration
  • Enable Reuse Capture
  • Engineering Knowledge
  • Conclusion
  • Recommendations
  • About the Author
  • About the Research

Executive Overview

Competing in today’s global economy is not easy, but regular streams of innovative concepts can give companies a competitive advantage. As Tech-Clarity’s report Top 5 Misconceptions about Innovation Management Software finds, “Bolstering innovation to a core competency helps manufacturers drive higher revenue, lower cost, and mitigate risk.” A focus on the concept phase will help companies accomplish this.

The concept phase has unique requirements that distinguish it from detailed design. Companies must balance flexibility to innovate and explore ideas, yet ensure they are efficient as possible to quickly develop an ideal concept. Work done during concept design also sets the foundation for later phases to streamline the development process overall. Companies who can make a smooth, fast transition from concept design to detailed design have an advantage. This is difficult to achieve and as a result, many companies find their concept phase is less than optimal. However, considering the impact on innovation and revenue opportunities, concept design deserves some focus.

While the requirements to develop concept models are different from those of detailed designs, efficiency gains can be realized by leveraging the work done during the concept phase. The right technology can make this happen. Tech-Clarity’s innovation report reveals, “Enabling technology helps companies improve agility, productivity, and time to market by improving decision-making, visibility, and commercialization efficiency across the product lifecycle.” The report further concludes, “Tech-Clarity recommends taking advantage of the body of knowledge available and don’t reinvent the wheel.” This is an important point also stressed in Tech-Clarity’s The How-to Guide for Implementing PMI, which explains the value of using the intelligence already embedded in models. Reusing model information rather than recreating it frees the product development team to focus their valuable time on innovation and work that adds value.

To understand the best approaches to concept development, Tech-Clarity surveyed 190 companies about their concept development processes. Highlighting the importance, survey results show Top Performers spend 19% more time on concept design compared to competitors. Emphasizing the opportunity for improvement, survey results also reveal:

  • Only 52% of the concept is reused during detail design
  • Companies agree more should be reused
  • Companies believe they would save 45% of overall development time by optimizing concept design reuse

Companies also overwhelmingly agree that a single tool that meets the needs of both concept development and detailed design would help. In fact, Top Performing companies are already 27% more likely than their lesser performing competitors to use a single tool.

This report provides guidance to help companies identify where to focus improvements in concept development as well best practices companies should look to adopt so that they make optimize their concept development processes.

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