Jim Brown shares the results of a recent survey in a presentation with Matt Klassen of PTC at Design West, 2012 in San Jose, California. The presentation reveals the “Innovation-Complexity Conundrum.” Manufacturers are increasing the amount, importance, and innovation derived from product software resulting in important business benefits – but driving increased product development complexity. Systems engineering processes, integrated organizations, and enabling enterprise software such as ALM and PLM help reduce this complexity and allow companies to achieve the available benefits.