We are pleased to announce that Howie Markson joins Tech-Clarity as Director of Research for Digital Innovation. This strategic hire strengthens Tech-Clarity’s ability to help educate manufacturers on how to navigate complex technology decisions to improve business performance. Howie’s focus areas include product design, simulation, PLM, PDM, SLM, IoT, AI, and other product development solutions for manufacturing companies. Howie has a degree in mechanical engineering and 25+ experience across product design, product management, application engineering, and product marketing covering a wide range of companies, industries, and technologies.
Please visit Howie’s bio page for more details on his background.
“Howie brings deep PLM knowledge and experience to Tech-Clarity. This enables our analyst team to expand coverage of digital transformation across the enterprise, including service and supply solutions,” notes Jim Brown, President and Founder of Tech-Clarity. “At Tech-Clarity our goal is to provide manufacturers valuable insights on industry trends and new technologies, such as AI, throughout the product digital thread from inception to service. Howie’s extensive industry background and keen understanding of technology and its business value helps us further our mission.”
Today, manufacturers are challenged by product complexity, regulations, cost pressures, and changing market dynamics across many traditional sectors. Consumer expectations have reached new heights with the desire for sustainability, personalization, affordability, and advanced features. This puts enormous pressure on a company’s product development process. Fortunately, unprecedented access to mature product development applications and powerful digital technologies makes it possible for manufacturers to improve their product innovation and business performance.
To take advantage of these opportunities, manufacturers are digitally transforming and seeking the latest technologies and best-in-class solutions for their product development needs. Their goal is to find solutions that deliver powerful new capabilities (such as Artificial Intelligence) and support key transformative goals (such as Digital Twin, Digital Thread) that bring tangible business benefits.
However, in a software industry full of acronyms, rapidly evolving product capabilities, and fast-changing technology it is difficult for manufacturers to navigate through the myriads of software providers and product offerings. Howie‘s experience across a wide range of industry products and technologies brings a needed perspective to manufacturers looking for clarity on the capabilities and value of the various offerings.
