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Ideation

What I Learned: Innovation at 27,000 feet on Mount Everest?

What I learned this week . . . came from The Front End of Innovation event in Boston. At day one of the event, Author Jim Collins (Good to Great, Built to Last, Why the Mighty Fall) gave a rousing presentation of findings from his latest research. According to his research, the reason mighty companies fail is not because of lack of innovation. In fact the ones that succeed in the harshest conditions, at “27,000 feet on Mount Everest,” are not necessarily ones who bring a lot of new products to market; it’s the companies that are disciplined in their innovation approach, and have the right people working on the right projects.

    Jeff Hojlo - May 27, 2009 - Filed Under: What I Learned - Tagged With: Front End of Innovation, Ideation, PLM, Innovation, Product Development, Customer Needs Management

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