What I learned this week… came from conversations with manufacturers and SaaS vendors over the past year. I believe the market is ripe for a SaaS approach to PLM. When it comes to product development, every organization strives for efficiency, flexibility, better collaboration (internally and externally), and easier upgrades. Yet, business models that could enable such benefits, such as Software-as-a-service (SaaS), or even SOA, has not been widely adopted to support product lifecycle management. The ongoing economic malaise, however, is driving manufacturers to rethink how they deploy PLM, and other enterprise software systems.
Customer Needs Management
I had a chance to talk with… the team at Sopheon about their recent product enhancement in the customer needs management (CNM) space. Through an OEM agreement with German based idea management vendor, Hype Software, the product portfolio management company has announced Idea Lab, an idea discovery, management, collaboration and analytic offering – areas that were partially addressed by their existing idea management offering. With Sopheon’s existing portfolio management and product planning/roadmapping strengths, these additional capabilities at the very front end of innovation give it a strong offering in the customer needs management space.
What I learned this week… came from The Front End of Innovation event in Boston. One thing that stuck in my mind from the event, based on conversations with end users and from presentations, is the lack of connection between the front end of innovation and the rest of the product lifecycle. Customers seem content…
What I learned this week . . . came from The Front End of Innovation event in Boston. At day one of the event, Author Jim Collins (Good to Great, Built to Last, Why the Mighty Fall) gave a rousing presentation of findings from his latest research. According to his research, the reason mighty companies fail is not because of lack of innovation. In fact the ones that succeed in the harshest conditions, at “27,000 feet on Mount Everest,” are not necessarily ones who bring a lot of new products to market; it’s the companies that are disciplined in their innovation approach, and have the right people working on the right projects.