System-Driven Product Development

Jim Brown continues this webcast series by presenting the challenges companies face developing mechatronic products. Jim joins Siemens PLM to discuss the importance of smarter products and how companies can manage the complexity associated with developing them. Watch the Webcast Replay

One-to-One: Big Blue’s Unprecedented Mechatronic Design Opportunity

I had the chance to talk with … a number of IBM executives at their Rational Software Conference (RSC2009) over the last two days. I have heard some great talks on the role that software plays in developing a smarter planet, and how IBM can help companies develop smarter products. I have heard them talk about instrumenting the physical world to monitor, analyze, and improve the way it operates (a whole topic unto itself, really). I have learned a lot and shared ideas with some dynamic, passionate IBM’ers and my peer analysts. My key takeaway is not new, however. I have felt for some time (and my experience at the Rational conference furthered this belief) that IBM has an unprecedented opportunity to bring a systems engineering focus to developing mechatronic products, and unite the disparate mechanical, electrical, and software design processes.