We had an interesting update from Viamedici, a company we’ve been following that digitalizes product management and product marketing for manufacturers. They offer a multi-domain MDM platform that started in the manufacturing industry and has now expanded to multichannel distributors and retailers. Viamedici quickly achieved a strong footprint in this vertical by acquiring another PIM vendor and upgrading all clients to their platform. Their customers use their platform to collect, cleanse, and share digital data from product design, development, marketing, and supplier data. Many of their customers also use their DAM solution, although others integrate with a complementary or existing solution. They also offer an interesting, model-based CPQ system to handle configured / personalized products or support a guided selling and guided buying model. We’re intrigued by their offering and the potential it has to provide an integrated, cloud platform for MDM, PIM, DAM, and CPQ.
Thank you for the update Juergen Mueller and Sven Litke, and it was nice to meet some of the rest of the team.
