Making the value of technology clear
A lot has happened since I last wrote about Propel and their Product Value Management strategy. Several significant updates are their continued progress toward their vision, very successful Propulsion and Dreamforce conferences, and a carefully executed shift in executive leadership. Delivering on PVM Let’s start with vision. The goal of PVM, in a nutshell, is to…
We had an interesting update from Viamedici, a company we’ve been following that digitalizes product management and product marketing for manufacturers. They offer a multi-domain MDM platform that started in the manufacturing industry and has now expanded to multichannel distributors and retailers. Viamedici quickly achieved a strong footprint in this vertical by acquiring another PIM…
How can companies leverage the digital thread to grow their top line and market share through better customer experiences? Our new eBook teaches companies how to adapt people, processes, and technology to improve revenue and customer experiences by connecting the product digital thread from design through product commercialization. Please enjoy the summary* below. For the full…
How can manufacturers overcome their product data gaps to improve new product introduction and drive product profitability? Jim Brown joined Propel’s Converged Live webinar, The Product Information Disconnect: How Collaboration Drives Business Value and Customer Loyalty, to preview his latest research on the product information disconnect and how to solve it. View the webinar on demand to hear…
The Complementary Roles of PIM and PLM: Extending PLM with Product Information Management explores how Product Information Management (PIM) can extend the value of PLM implementations by providing complementary tools and capabilities. Please enjoy the free Executive Summary below, or click the report title above to download the full PDF (free of charge, no registration…