Jim Brown contributed his thoughts on Accelerating CPG Innovation with an Innovation Platform to the Dassault Systèmes 3D Perspectives Blog. He shares his views on the innovation imperative in CPG and how consumer goods companies can take innovation to the next level using a modern Product Innovation Platform (PIP). The post explains how an effective innovation platform can allow consumer packaged goods companies to increase agility and change their relationships with consumers, transcending traditional levels of performance and raising the bar by transforming to a Digital Enterprise.
Read the post (free of charge, no registration required).