How can manufacturers develop a digital thread and unlock the business value necessary to stay competitive?
Today’s manufacturers operate in an environment defined by compressed timelines, increasing product complexity, and heightened customer expectations. Success depends on the ability to move quickly without sacrificing quality, compliance, or profitability. To achieve this, organizations must enable seamless collaboration and smarter decision-making across engineering, manufacturing, quality, and the supply chain.
True operational efficiency comes from connecting people and processes through a single, reliable source of product information. When every team works from accurate, up-to-date product information, organizations reduce errors, eliminate rework, and respond more effectively to change.
A product digital thread makes this possible. Enabled by product lifecycle management (PLM), the digital thread creates a continuous, end-to-end flow of product data across the organization and throughout the product lifecycle. This eBook explores what a PLM-enabled digital thread is, why it matters, and how manufacturers can build one to drive lasting business value.
Please enjoy the summary* below. For the full research, please visit our sponsor, Propel (registration required).
Table of Contents
- The Chaotic Status Quo
- Chaos Hampers Productivity
- Connect Product Data
- CAD Can Serve as the Foundation
- Unmanaged CAD Data is Costly
- It’s Time to Unlock CAD Data
- More Data Shared with More People
- Connect Product Data to PLM
- Extend PLM to the Enterprise
- Establish the Product Digital Thread
- Additional Considerations
- Get Started
- Acknowledgments
A Digital Thread for Greater Speed and Agility
Business Complexities Drive Need for a Digital Thread
Manufacturers of all sizes are under pressure to rapidly deliver innovative products while meeting increased customer expectations, designing more complex products, and staying ahead of market demands. For manufacturers, business agility and getting products to market quickly can determine profitability, or even whether they stay in business.
Product companies require operational efficiency that fosters collaboration, enables faster and smarter decision-making, and ensures synchronization with the supply chain. Picture all of the teams and people bringing a new product to market, accessing the same, accurate, up-to-date product information. To make this happen, manufacturers must establish a product digital thread throughout the organization and product lifecycle.
How can manufacturers develop a digital thread and unlock the business value necessary to stay competitive? Keep reading to find out what a product lifecycle management (PLM)-enabled digital thread is, why it is needed, and how to build one.
The Chaotic Status Quo
New Product Development is More Complex
For manufacturers, delivering profitable products to the market has become significantly harder. Products are more complex than ever, requiring additional resources with expertise in new disciplines, driving up development costs, and putting profit margins at risk.
The Heightened Impact of External Pressures
Some of this complexity arises from external factors outside a manufacturer’s control. Customers are increasingly demanding, expecting innovative products more quickly than ever before. Competition is coming from all directions. Not only from traditional competitors, but also from new entrants. Our State of Product Development survey found that 56% of manufacturers face competition from adjacent industries, while 52% compete with low-cost or offshore manufacturers.1 Today’s supply chains add to the challenge. In fact, 74% of manufacturers in the survey identified supply chain disruptions or market volatility as a top challenge in product development.2 Beyond that, government and industry regulations are widespread, especially in High Tech and medical technology, demanding strict engineering and quality processes with thorough data collection and management.
Multi-CAD Environment Complicates Design Collaboration
Some of the complexity stems from internal issues. Remember when products were primarily mechanical?
Those days are gone. Now, mechanical, electrical, and software teams all need to work together – and be productive doing it. They must ensure that form, fit, and function all work in harmony while delivering their designs on the same development and launch timeline.
However, each design discipline uses different tools, with product data stored and managed separately or, in the worst case, only on an individual engineer’s drives. Managing and accessing product data across multiple design systems, let alone file folders and shared drives, negatively impacts collaboration and reduces productivity.
Establish the Product Digital Thread
For some manufacturers, establishing a digital thread may be viewed as out of reach when facing budget, resources, and time constraints. However, manufacturers can establish a digital thread despite these challenges.
Use 80-20 Rule
Applying the 80-20 rule helps focus on the most important and common use cases and workflows first. These deliver the most significant business value without getting bogged down with less common and more complicated edge cases. In short, keep it simple.
Keep Established Workflows
Established workflows need to continue, especially those supporting regulatory requirements, but avoid excessive customization whenever possible. Using out-of-the-box functionality saves implementation time and money, and reduces the need for dedicated IT resources.
Connect Existing Systems
There is no need to start from scratch. A practical approach is to connect existing CAD, PDM, and PLM investments and applications that are working well to create the product digital thread.
Take a Phased Approach
The best path is to take it one step at a time. Since data across systems is probably not perfectly aligned, a phased approach to PDM-PLM integration is preferred. Start with a small project, or assembly, to avoid a massive data cleanup upfront. Then add new projects and products as data cleansing progresses.
*This summary is an abbreviated version of the eBook and does not contain the full content. For the full research, please visit our sponsor, Propel (registration required).
If you have difficulty obtaining a copy of the research, please contact us.



