Succeeding with Industry 4.0 via Strategy StorySucceeding with Industry 4.0: Understanding the Whole Elephant (article)


What does effective storytelling have to do with succeeding with Industry 4.0? Plenty.

With the right narrative by level and function, the whole company can engage with Industry 4.0 strategy. At that point, everyone, whether top-level management or shop-floor workers, can buy-in. Once they do, they can participate effectively in setting the standards required to make Industry 4.0 a reality.

The trick: the entire strategy must be clear, including benefits for the company and each group and individual. Julie Fraser contributes her views on why a complete strategy is essential for succeeding with Industry 4.0 in this Manufacturing Automation article.

The title reference is to the story of the blind men and the elephant. Each person gets a different notion of what the elephant is, based on what they can touch (imagine feeling tail, ear, trunk, etc.). They think they “Get it.” Yet none are in a position to grasp the power of the entire animal. This misleading view is similar to employees’ piecemeal understanding when a company undertakes Industry 4.0 projects without clearly articulating an overall strategy.

Read the article to learn more about how comprehensive strategy can feed Industry 4.0 success. Learn the steps for setting a comprehensive strategy, sharing it as a compelling story, and how that feeds the improvement companies seek.

Related content: Why Strategy Matters to Industry 4.0 Success, eBook published in June 2020, sponsored by Critical Manufacturing.