What I learned this week… is that it is really fun to pick on Facebook because it doesn’t have the capabilities to support product innovation, product development, and engineering. Of course, it was never intended to and that is probably not a market that they are really very interested in. But it is fun, and also helps to bring home some of the requirements that are important for social computing in PLM. This post started as a reply to Stan’s comment on my “not building an airplane on Facebook post,” and I realized after about 17 pages of comments that maybe I had better turn it into a blog post. Thank you Stan for bringing up a lot of very good questions.
What I learned this week … came from a participant at my session on Social Computing in PLM at COFES last month. A quote from the session has been haunting me since that time, and I haven’t been able to place my finger on why it has resonated in my head. I think because it is both meaningful to me and meaningless at the same time. The quote was “We are not going to build an airplane on Facebook!” The statement drew a lot of chuckles, and I have to believe it’s a true statement of fact. But I think why it haunts me is that people are willing to discount the value of a hugely important trend (the use of social computing technologies in business) because the examples they have don’t quite fit the way the currently work.