Interview with SPIKE Award Winner Kimberly-Clark – Jim Brown interviews Steve Paljieg of Kimberley-Clark on receiving the SPIKE award for use of social media and social technology in product innovation for their MomInspired program. Click the title to view the site on SPIKE! sponsor Kalypso‘s site.
What I learned this week … from a video by Kalypso called Social Product Innovation: It’s More than Facebook further validates that social computing is making a big impact on product development. As one participant from Boeing said emphatically in a discussion I led at COFES a while back, “We are not going to design