Mythbust Social Computing in Innovation – Fad, Future, or Fail?


This is an invitation to speak your mind on the use of social computing in product innovation, product development, and engineering. I have the honor of helping one of my favorite innovation and PLM consulting firms, Kalypso, with some new research. Please take our survey on using social media for product innovation now.

My Thoughts

I have been a clear proponent of the use of social computing to improve innovation, for some history see:

My Predictions

One of my favorite things to do is “mythbust” analyst and research predictions. It’s great fun to go back and see what people predict and compare it to what actually happened. I particularly like to poke fun at myself when I was wrong (and maybe brag a little on the occasion that I am right). Of course I cheat and use research to fuel my predictions, so I stack the deck a little bit. So here is what I posted in 2011 – The Year Social Computing Explodes in NPD and PLM?:

  • Collaboration – “will happen sooner rather than later
  • Discovery – “is coming
  • Product Knowledge – “will take a little longer

Your Chance to Make it Real

Way more important than my thoughts and predictions are what companies (like yours) are actually doing. Am I spot on? Did I blow it? This is where you come in.

Please take the survey now!

(It shouldn’t take more than about 10 minutes or so. And if you like, we will send you a copy of the results.)

So that’s what I believe is happening in the world of social computing and product innovation, I hope you found it interesting. More importantly, tell us what you think by taking the survey! One last time, the link is: