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Blogs

Going Social with Product Development

A quick peek into some research on … how manufacturers are taking advantage of social computing and “Web 2.0” technologies to raise the bar on product development performance in my new report Tech-Clarity Insight: Going Social with Product Development: Improving Product Development Performance with Social Computing. The paper discusses the intersection of social computing and new product development (NPD) processes and tools. I have posted frequently about the intersection of social computing and PLM and product innovation, and this research provides some examples on how these strategies are starting to play out for manufacturers like Microsoft (think PC hardware and game consoles, not Windows) and Pitney Bowes.

  • Insights

Jim Brown - November 18, 2009 - Filed Under: Clarity on PLM, Insights, Insights & Activity - Tagged With: Web 2.0, NPD, Social Discovery, Blogs, PLM, Presence Detection, Social Computing, Wikis, Innovation, Research Rap, Manufacturers, Product Development, Social Networking, Collaboration

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