How do leading companies bring custom-engineered products to market?
For this survey, “custom-engineered products” are defined as those that require engineering in the quote, proposal, and/or fulfillment processes. They include highly variable products that are designed to customer specifications. These products are known by many names, including engineer-to-order (ETO), custom-engineered, custom, specials, design wins, or custom pursuits.
Individual responses will be kept confidential. Thank you in advance for your participation.
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