Custom-Engineered / ETO Products (survey invitation)

How do leading companies bring custom-engineered products to market? For this survey, “custom-engineered products” are defined as those that require engineering in the quote, proposal, and/or fulfillment processes. They include highly variable products that are designed to customer specifications. These products are known by many names, including engineer-to-order (ETO), custom-engineered, custom, specials, design wins, or