Going Social with Product Development: Improving Product Development Performance with Social Computing explores how manufacturers are taking advantage of social computing and “Web 2.0” technologies to raise the bar on product development performance. Provides examples of how the concepts behind social networking are being applied in to help new product development (NPD) teams boost performance
What I learned this week …came from a side conversation during some research I am working on in the innovation systems ecosystem. I was discussing the importance of different solutions in the space with this major electronic manufacturer, and he started to get very passionate when he turned the conversation to Web 2.0 and how it can improve innovation. With the work I have been doing on social computing in PLM, we ended up having a fascinating conversation about the potentials. It’s always nice when you see confirmation of a trend from an unexpected source.
What I learned this week … came as the result of a conversation I had recently with some of the people I know who are passionate about the use of social computing to improve product development. The examples that we kept discussing were good, but to me I kept hearing about better collaboration. Important, but from my use of Twitter, Facebook, LinkedIn, etc. I kept feeling like there was more to it that I wasn’t able to articulate. In one of those “aha” moments (aided by one of my favorite innovation tools, the white board) I finally got it. I would like to share that with you if I can.