The Business of 3D Technical Communications: Evolving Strategies to Document Products

Tech-Clarity Insight: The Business of 3D Technical Communications: Evolving Strategies to Document Products explains how companies are changing their views on technical documentation to a more strategic approach, including the use of 3D to go beyond flat, static documents to incorporate richer, interactive, more realistic representation of products. Please enjoy the free Executive Summary below,

Better Service Performance requires Better Product and Service Information

A quick peek into some research on enabling service organizations with the right product information from Tech-Clarity Insight: Better Service from Better Product Information: Evolving to Visual, Product-Centric Service Communication. Service has become a higher strategy priority for manufacturers focused on keeping customers satisfied and taking advantage of higher profit margins in the service lifecycle.