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Turning Product Data into Aftermarket Advantage

A panel discussion featuring industry research, customer experience, and product expertise from Tech-Clarity, AGCO, and PTC.

Jim Brown - May 14, 2026

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How can aligning product data in PLM with the aftermarket drive business value? Too often, PLM data is kept within Engineering, leading to disconnects between rich design data and downstream functions like service. Aftermarket support demands accurate product information at the product configuration level, and PLM is the source. How can manufacturers create a cohesive, connected digital thread of product data from engineering through to the aftermarket? 

PTC’s Justin Lloyd moderates an informative panel featuring research from Tech-Clarity President and Digital Transformation Analyst Jim Brown and AGCO’s Global PLM Manager for Aftermarket, Tim Mulso to uncover the opportunities and discuss industry progress toward a connected aftermarket. The panel will tackle questions including:

  • What pressures are forcing industrial manufacturers to digitally transform to protect growth and profitability?
  • Why is there a divide between engineering and the aftermarket? Is it a technology or a cultural issue? What issues does that create?
  • Is PLM ready to support downstream functions like service?
  • What does a connected digital thread look like?
  • How can manufacturers make progress in connecting these separate worlds? What has AGCO accomplished with their PLM implementation?

Get real-world experience from AGCO, research perspective from Tech-Clarity, and customer insights from PTC in this interactive panel discussion.

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Filed Under: Webinars, Presentations & Videos Tagged With: PLM, Engineering Data, Configurations, Service, Digital Thread, Service Data, Service Transformation, AGCO, Servitization, Aftermarket Data

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