What I learned this week … came from a participant at my session on Social Computing in PLM at COFES last month. A quote from the session has been haunting me since that time, and I haven’t been able to place my finger on why it has resonated in my head. I think because it is both meaningful to me and meaningless at the same time. The quote was “We are not going to build an airplane on Facebook!” The statement drew a lot of chuckles, and I have to believe it’s a true statement of fact. But I think why it haunts me is that people are willing to discount the value of a hugely important trend (the use of social computing technologies in business) because the examples they have don’t quite fit the way the currently work.
What I learned this week … is based on responses and my own reflection stemming from my post
Is Social Networking in PLM Just More Collaboration? from last week. In that post I talked about how social networking capabilities can add more than just collaboration by extending into “discovery.” But what I want to circle back on now is that yes, social networking capabilities can also play a significant role in collaboration. In my enthusiasm with what could happen for manufacturers that are willing to stretch the boundaries of their current business, I may have made some pretty big assumptions in regards to people understanding what is most likely their first step in embracing these technologies in product innovation and engineering – which is enhancing collaboration in design and product development. So in this post, I want to step back and comment on the near at hand values of social computing and PLM, and potentially put the horse back before the cart for many. Will social networking make your product development team as happy as this picture? Probably not, but it might just help make your products more profitable.
What I learned this week … came as the result of a conversation I had recently with some of the people I know who are passionate about the use of social computing to improve product development. The examples that we kept discussing were good, but to me I kept hearing about better collaboration. Important, but from my use of Twitter, Facebook, LinkedIn, etc. I kept feeling like there was more to it that I wasn’t able to articulate. In one of those “aha” moments (aided by one of my favorite innovation tools, the white board) I finally got it. I would like to share that with you if I can.