Mass Customization of Highly Configurable Products: Designing, Selling and Producing “Simple” Products discusses the challenges that mass customization places on manufacturing companies. Describes how customization makes seemingly “simple” products complex to design, sell and produce.Please enjoy the free Executive Summary below, or click the report title above to download the full PDF (free of charge,…
ETO
Moving Innovation Closer to the Customer (Order)
This article, Moving Innovation Closer to the Customer (Order), was originally published in 2004 but I decided to include it in the current update of this site because it is still highly relevant today. Download the full article here (free of charge, no registration required).