What I learned this week … came from some research I have been doing for a client. As a part of it, I have been spending a little more time getting to know the “Idea Management” software space. The conclusion that I am drawing is that while there are some mature software solutions to manage ideas, there are also a host of other specialty solutions that help generate the idea in the first place, analyze the idea, or further develop it.
Social Computing
Mining Social Network Emotions and Opinions for Product Development
What I learned this week …came from an article in The New York Times by Alex Wright. The article, Mining the Web for Feelings not Facts, was a great look into a concept that is new to me, an emerging field called “sentiment analysis.” The article defines sentiment analysis as “translating the vagaries of human emotion into hard data.” The examples show companies using data analysis techniques to gain insight into what social media (such as social networks and blogs) are saying about their company. My thoughts immediately turned to the value this information would have to product developers to understand how customers feel about their products, and what a great tool this could be in the social computing toolkit for PLM.
Social Computing Drives Innovation
What I learned this week …came from a side conversation during some research I am working on in the innovation systems ecosystem. I was discussing the importance of different solutions in the space with this major electronic manufacturer, and he started to get very passionate when he turned the conversation to Web 2.0 and how it can improve innovation. With the work I have been doing on social computing in PLM, we ended up having a fascinating conversation about the potentials. It’s always nice when you see confirmation of a trend from an unexpected source.
Redesign PLM, or Put the People in PLM?
What I learned this week … is based on a post in Vuuch Voice. The post, People Centric PLM – A New PLM Age Is Born, really made me think. I don’t know where Chris Williams got the picture, but I don’t think it looks like him at all. Well, maybe a little. After recovering from the shock of the picture, I really started thinking about whether social computing in PLM requires a reinvention of PLM, or whether we are talking about augmenting the capabilities that PLM already provides?
What can PLM Learn from Social Computing on TV?
What I learned this week … was sparked by a small article by Jennifer LeClaire at newsfactor.com. The article was short and sweet, and announced that Verizon Adds Social Networking To FiOS TV Service. So other than the fact that I like FIOS and this points to further consolidation between TV and multi-media computing (which I think is both cool and invetible), why did I care? It reminded me that social computing is a capability, and that how you apply it – and in what context – can turn it into something very unique. That is what Verizon is starting to do with their TV service, and exactly what the PLM community needs to do with social computing in product development.
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