What I learned this week … was sparked by some recent social networking announcements on people tagging. The most recent was that Facebook plans to offer tagging very similar to what Twitter offers. This follows other announcements around geo-tagging, but I am really most interested in how tagging people can help in product development (and overall in product innovation).
Issue in Focus: Product Collaboration 2.0 – Using Social Computing Techniques to Create Corporate Social Networks explores the use of social computing and “Web 2.0” techniques to improve product collaboration. Explains how social computing in PLM allows manufacturers to discover new intellectual property and capture existing know-how for the future, increasing corporate product knowledge. Please enjoy
What I learned this week … came from some research I have been doing for a client. As a part of it, I have been spending a little more time getting to know the “Idea Management” software space. The conclusion that I am drawing is that while there are some mature software solutions to manage ideas, there are also a host of other specialty solutions that help generate the idea in the first place, analyze the idea, or further develop it.
What I learned this week …came from an article in The New York Times by Alex Wright. The article, Mining the Web for Feelings not Facts, was a great look into a concept that is new to me, an emerging field called “sentiment analysis.” The article defines sentiment analysis as “translating the vagaries of human emotion into hard data.” The examples show companies using data analysis techniques to gain insight into what social media (such as social networks and blogs) are saying about their company. My thoughts immediately turned to the value this information would have to product developers to understand how customers feel about their products, and what a great tool this could be in the social computing toolkit for PLM.
What I learned this week …came from a side conversation during some research I am working on in the innovation systems ecosystem. I was discussing the importance of different solutions in the space with this major electronic manufacturer, and he started to get very passionate when he turned the conversation to Web 2.0 and how it can improve innovation. With the work I have been doing on social computing in PLM, we ended up having a fascinating conversation about the potentials. It’s always nice when you see confirmation of a trend from an unexpected source.
What I learned this week … is based on a post in Vuuch Voice. The post, People Centric PLM – A New PLM Age Is Born, really made me think. I don’t know where Chris Williams got the picture, but I don’t think it looks like him at all. Well, maybe a little. After recovering from the shock of the picture, I really started thinking about whether social computing in PLM requires a reinvention of PLM, or whether we are talking about augmenting the capabilities that PLM already provides?