A quick peek into some research on the use of social computing for product innovation and product development and some insight into what to expect in 2012. I teamed up with innovation consulting firm Kalypso last year to survey companies using (or planning to use) social media or other “web 2.0” techniques to improve innovation….
Archives for January 2012
Better Service Performance requires Better Product and Service Information
A quick peek into some research on enabling service organizations with the right product information from Tech-Clarity Insight: Better Service from Better Product Information: Evolving to Visual, Product-Centric Service Communication. Service has become a higher strategy priority for manufacturers focused on keeping customers satisfied and taking advantage of higher profit margins in the service lifecycle….
Social Business – What if Facebook Didn’t Fail for Product Development?
How can social computing solve product lifecycle management (PLM) problems? Here’s a peek into some research, Issue in Focus: Social Business Collaboration and the Product Lifecycle: Combining the Power of Social Media with PLM, that helps clarify things a bit. I’ll start with some of my thoughts on the value of social computing for product…
