What I learned this week … is based on a post in Vuuch Voice. The post, People Centric PLM – A New PLM Age Is Born, really made me think. I don’t know where Chris Williams got the picture, but I don’t think it looks like him at all. Well, maybe a little. After recovering from the shock of the picture, I really started thinking about whether social computing in PLM requires a reinvention of PLM, or whether we are talking about augmenting the capabilities that PLM already provides?
PLM
Insights into the Future from Engineering Sofware Users
A quick peek into some research on … the priorities, plans, views, and economic outlooks of companies that use engineering software. The survey-based study, published last night by Cyon Research, paints a very interesting picture of how manufacturers plan to invest and leverage engineering software (and related hardware) in the near future. I have had the opportunity to review and comment on the report during its development, and one thing that continuously struck me is not just how useful the published insights on the future of engineering software are, but the richness and depth of the information that the Cyon team couldn’t fit into the report.
Why is Implementing PLM Hard?
What I learned this week … is that there are still some technical challenges that make implementing PLM challenging, but that is not what this post is about. The technical challenges include customization, data migration, and integration among others. See Oleg’s post on the “3 main factors of mainstream PLM adoption” for more detail on each of these, and his views on why these three factors impact the adoption rate of PLM. I accept Oleg’s premise on these factors (although we will likely continue to debate the relative priority of ERP integration) from a technical perspective. But I think any technical conversation about PLM implementation has to be complemented with a view on why PLM is really hard – you have to change the way people work in order to improve your product development performance and your product profitability.
Is the PLM Ecosystem Ready for PLM? Razorleaf Is
I had the chance to talk with … Razorleaf during a research project earlier this year. Razorleaf helps manufacturers leverage PLM, Design Automation, and other enterprise technologies to improve product development and engineering processes. During the conversation, it was clear that they really understand how enterprise technology can be applied in an engineering environment. They are ready to step in and deliver the enterprise services required to implement PLM. But how much of the “PLM” ecosystem is really ready and capable to implement PLM? In my experience, too few.
One-to-One: Oracle Focuses on Analytics With its Latest PLM Offering
I had a chance to talk with… Hardeep Gulati at Oracle about the recent Agile PLM 9.3 product release. Product analytics has been, and still is for the most part, a gap in the PLM market. So considering Oracle’s acquisitions of Hyperion and Agile in recent years, it’s not a surprise that the Oracle 9.3 PLM release is focused squarely on this area. The challenge is making this product intelligence consumable to each of the different roles along the value chain – engineering and design, manufacturing and supply chain, marketing and sales. Make the information easy to access and relevant, or you’ll have a nice analytics tool that no one uses. Oracle realizes this and has also focused the release on enhancing an already good (based on conversations over the past year with Agile users) user experience by adding “productivity tools” – for example drag and drop, inline editing, and more personalization. The company will focus their next release on leveraging their portal technology for a common user interface – a critical component of their strategy.
One-to-One: Dassault Strives to Make 3D Accessible to All in the SMB with V6
I had a chance to talk with…the Dassault Systemes team about their recent V6R2010 product release. They reinforced their key messages during the conversation: SOA based on a single data model, powered by ENOVIA, leveraging 3D as a media. They also continue to speak of PLM 2.0, referring to the maturation of PLM from an engineering workgroup application to an value chain wide new product development and launch platform. I agree with this assertion – PLM has evolved in recent years to include the front end of innovation, product portfolio management, and direct materials sourcing; I always believed these were aspects of the PLM footprint, but organizations still approached each aspect of the product lifecycle in a siloed fashion. Now with this release, these tenets are accessible to the SMB market as well.
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