What I learned this week … came from watching the Did You Know 3.0 Video and asking myself what it means to the world of manufacturing and product lifecycle management (PLM). The answer? Quite a lot. If you haven’t seen the video, it is worth 5 minutes of your time to give you an entertaining and informative look into the times we live in. The part that really caught me was that we live in “exponential times.” Things are changing rapidly in our personal and professional lives, and manufacturers need to consider the ways the world is changing in order to be relevant with the right products (and the right processes) to capitalize on the future.
I had a chance to talk with…the Dassault Systemes team about their recent V6R2010 product release. They reinforced their key messages during the conversation: SOA based on a single data model, powered by ENOVIA, leveraging 3D as a media. They also continue to speak of PLM 2.0, referring to the maturation of PLM from an engineering workgroup application to an value chain wide new product development and launch platform. I agree with this assertion – PLM has evolved in recent years to include the front end of innovation, product portfolio management, and direct materials sourcing; I always believed these were aspects of the PLM footprint, but organizations still approached each aspect of the product lifecycle in a siloed fashion. Now with this release, these tenets are accessible to the SMB market as well.